Media Trust is offering subsidised places for second tier organisations on marketing and communications courses.
- London Thursday 18th September
- Birmingham Tuesday 30th September
- Bristol Thursday 23rd October
- Derby Wednesday 12th November
- Leeds Tuesday 2nd December
A good marketing and communications plan is a key component to the success of your organisation and will enable you to get your message across to the people you are aiming to reach. For a support organisation wanting to reach frontline groups, this can often be a challenge. How do you package the many services you offer to the frontline groups? How do you make 'support services' sound exciting? How do you extend your reach to new audiences?
As part of Capacitybuilders Marketing and Communications National Support Services programme, Media Trust is offering subsidised marketing and communications courses for second tier organisations throughout England. The courses, Understanding Media Relations and Understanding Marketing, will equip support providers with the resources, tips and good practice required to successfully deliver help to frontline groups.
Understanding Media Relations Price: (£50) - morning session (10am-1pm)
In this course you will develop an understanding of what media relations is, and how media relations benefits your organisation and the frontline groups you work with. You will equip yourself with basic skills needed to gain local media coverage, from writing a press release to planning a great photo.
Understanding Marketing Price: (£50) - afternoon session (2-5pm)
In this course you will learn the fundamentals of marketing your services to frontline organisations; from identifying and segmenting your market to discussing what communications platforms promise the best return for your organisation, and you will equip yourself with the tools to get your marketing plan underway.
Both courses are run by Caroline Black, an experienced communications professional with more than 25 years experience in PR and Marketing, as morning and afternoon sessions on the following dates. More dates to follow in the new year:
To book onto any of these courses, please contact us on secondtiertraining@mediatrust.org or 020 7217 3780 or visit our website: www.mediatrust.org/training-events